The task was to reinvent Feria haircolor. The campaign is inspired by Feria's unique and vivid color dyes; and the rebellious spirit found in those bold enough to embrace them. It celebrates their one-of-a kind spirit and what it means to 'Live in Color'.
Since its relaunch within the market, the product has been highly successful and drew in new users (many of which who had never used hair colour before), helping the company widen their overall target segment.
CD: Theresa Linares
Copywriter: Linda Phillips
Concepted and executed digital work seen below (website, pinterest, video).
Digital campaign
L'Oréal Pinterest boards
