Lash Boost Campaign Refresh

I concepted and art directed this refresh for Lash Boost, Rodan + Field’s #1 Selling product. We wanted to make this beloved product a true icon by focusing on the fun flirty side of great lashes and the iconic obsession this product inspires.

My idea for its accompanying social media campaign — #LashBoostGoals Giveaway — garnered 12,000 unique hashtag uses for #LashBoostGoals on Instagram alone.
Within the first day of the campaign, Rodan + Fields achieved their social media goals they had set for the month.
Women and men shared their lash selfies, lifestyle shots, how they use the product. Could you ask for better free content?

Product Photography - Kanji Ishii
Beauty Photography - Ben Hassett
Copywriter - Sam Chan

Homepage

Social Media Assets

Holiday 2019 Campaign

Idea: to infuse life, color and whimsy into the Rodan + Field 2019 campaign.
Bring the process of people getting ready then at the actual holiday party.

The Featured Page banner is in two phases:
November: getting ready for the party.
December will show them at the party and sharing their favorite Rodan + Fields products.

Product Photography: Josh Dickinson
Beauty Photography: Anna Wolfe